Journalism and Mass Communication (JMC) is an academic field that focuses on the study of media, journalism practices, and communication processes across different platforms. It involves understanding how information is created, distributed, and consumed by the public, as well as the societal, cultural, and political impacts of mass media. Here’s a breakdown of key areas covered in JMC:

1. Journalism:
   • Reporting & Writing: Teaching students how to gather information, research, and write news articles, features, and reports across various media platforms (print, digital, broadcast).
   • Media Ethics & Law: Understanding the ethical responsibilities of journalists, the legal framework surrounding media, freedom of speech, and press rights.
   • Investigative Journalism: Techniques used in uncovering hidden or important information, often focusing on societal issues, corruption, or political scandals.
2. Mass Communication:
   • Media Studies: Exploring the evolution of mass media (newspapers, radio, television, the internet), and how these forms of communication influence public opinion, culture, and politics.
   • Communication Theories: Analyzing different models and frameworks for understanding the impact and flow of communication between individuals, groups, and societies.
   • Public Relations & Advertising: Understanding how organizations use media to shape their image, communicate with the public, and persuade audiences.
3. Digital Media:
   • Social Media: Studying the rise of platforms like Facebook, Twitter, and Instagram and their role in modern journalism, communication strategies, and audience interaction.
   • Multimedia Journalism: Teaching students how to incorporate text, audio, video, and graphics to create compelling and interactive news stories.
4. Broadcast Media:
   • Radio & TV Production: Offering hands-on experience in creating, producing, and editing radio and television content.
   • Broadcast Journalism: Learning how to report and present news on radio, television, or online live broadcasts.
5. Global Media and Communication:
   • Studying international media, the role of global communication networks, and how mass media is consumed across different cultures and regions.

Students in a JMC program often develop skills in critical thinking, writing, multimedia production, digital literacy, and public speaking. Graduates of JMC programs can pursue careers in journalism, public relations, media production, broadcasting, digital communication, and corporate communications, among other fields.